USTA South Carolina
Promoting new tennis leagues across the state
What is USTA South Carolina?
USTA South Carolina is the state-level branch of the United States Tennis Association and part of the USTA Southern Section. It promotes tennis as a lifelong sport through various programs, leagues, and tournaments.
My Role
I served as a Marketing and PR Intern at USTA, working closely with the communications manager to support promotion of the organization and its leagues. All visuals shown here were created by me.
During my time with USTA, I collaborated with the communications manager to brand and promote a new tennis league aimed at young professionals. The campaign generated press coverage in The State newspaper.
As the sole designer, I worked across a wide range of deliverables including branding, apparel, signage, logos, web content, social media assets, and print materials. A large portion of this work focused on creating half-page flyers used to promote leagues and events.
