Designing with intent
For as long as I can remember, I’ve been obsessed with creative expression through movies, television, video games, music, art, and design. Not just to consume, but to analyze and understand why they work. I’m naturally a problem solver, and over time that mindset has shaped a user-centered approach to design focused on empathy and impact. It’s a special feeling to create something impactful and know that it has improved another life.
I’m originally from the south – born in South Carolina, raised in Georgia, but now I call New York home. Outside of work, I still gravitate towards efficiency, but in the form of me fine-tuning a strategy or method in a video game. When I’m actually relaxing you can find me trying new foods, visiting galleries and museums, watching tv and movies (a lot of sci-fi and anime), or taking care of my growing collection of houseplants.
Understand the Problem
How is the business struggling? How are users struggling? How are they related? Answering these questions through research and cross-functional collaboration helps me identify the right problems to tackle.
Design for Impact
Leaning on my visual design background I strive to bridge the gap between complexity and aesthetics by crafting scalable, accessible solutions that are a joy to use.
Measure and Iterate
Measure performance, listen to users, and continuously evolve the experience for both the users and the business. Aiming to solve problems before they arise.
