About Me

For as long as I can remember, I’ve been obsessed with creative expression through movies, television, video games, music, art, and design. Not just to consume, but to analyze and understand why they work. I’m naturally a problem solver, and over time that mindset has shaped a user-centered approach to design focused on empathy and impact. It’s a special feeling to create something impactful and know that it has improved another life.

I’m originally from the south – born in South Carolina, raised in Georgia, but now I call New York home. Outside of work, I still gravitate towards optimization. Sometimes that means me fine-tuning a strategy or method in a video game. When I’m actually relaxing you can find me trying new foods, visiting galleries and museums, watching tv and movies (a lot of sci-fi and anime), or taking care of my growing collection of houseplants.

  • Figma

    UX/UI + Prototyping

  • Adobe CC

    Branding + Design

  • Framer

    Web + Prototyping

  • Confluence

    Documentation

  • Jira

    Product Management

  • Heap

    Analytics

  • Claude

    Prototyping

  • ChatGPT

    Research + Copy

Experience

Product Designer

Ceterus

Automated accounting platform providing bookkeeping and tax services for small business and franchises.

Product Designer

Ceterus

Automated accounting platform providing bookkeeping and tax services for small business and franchises.

Web/Interactive Designer

South Carolina Legislative Services Agency

Nonpartisan agency supporting the South Carolina General Assembly through research, data, and technology systems for legislative operations.

Web/Interactive Designer

South Carolina Legislative Services Agency

Nonpartisan agency supporting the South Carolina General Assembly through research, data, and technology systems for legislative operations.

Marketing and PR Intern

USTA South Carolina

State affiliate of the USTA responsible for promoting, developing, and governing tennis programs across South Carolina.

Marketing and PR Intern

USTA South Carolina

State affiliate of the USTA responsible for promoting, developing, and governing tennis programs across South Carolina.

Design Consultant

Freelance

What started as me helping my dad with visuals for his employer's Christmas party in high school has continued to evolve as I have and now includes UX work for nonprofits and startups.

Design Consultant

Freelance

What started as me helping my dad with visuals for his employer's Christmas party in high school has continued to evolve as I have and now includes UX work for nonprofits and startups.

Kellen LaGroon

Product Designer

based in New York City

Kellen LaGroon

Product Designer

based in New York City

Kellen LaGroon

Product Designer

based in New York City